Today I will show you how to use a tool that will help you no matter what topic you work in, you will absolutely get a lot of “experienced” judgments with developing core content. core in your theme with Buzzsumo Group Buy
And luckily, it doesn’t require any research, analysis, or statistical skills, because this tool does all the work for you.
The tool is called Buzzsumo.
Along with each person’s marketing thinking, I believe that this will really be the right hand to help you win the game called “Content Marketing”.
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Get familiar with the Buzzsumo interface
Before going into detailed instructions for each feature, you should take a look at the general interface of this tool. This is a completely web-based online tool.
You need to log in to the Buzzsumo.com homepage, here you register for an account to use Free Trial (free trial), with not much use, you can just stop at this free version is enough, but it will limit the number of searches per day (I remember correctly 3), and add limits on advanced data analysis and data export.
How to register is very easy, I do not instruct further. After successful registration, you can access and see the Buzzsumo interface as follows:
I marked on the picture the main feature tabs that Buzzsumo will provide.
Specifically, the sections are as follows:
Content Research: In this tab, Buzzsumo offers a ton of features so you can do almost anything with content research exactly about your niche.
Influencers: The Influencers tab allows you to find and filter out influential people in your Niche, which can be Bloggers, Experts, Journalists, Influencers, etc.
Explore endless content with Content Research
For those of you who make money in any form but have to build a website, content is definitely something people must pay attention to.
And I confidently affirm that the Content Research tab and 5 small internal features that Buzzsumo equips. Will help you feel excited about the daily content production game. But not the feelings of fear of work. more content.
Capturing Content Trends, Refreshing Content with “Trending Now”
To attract traffic to your website, in each topic that your website does. You must have HOT topics, called Trending in that topic.
Suppose you make a website about basketball (Basketball). Now your desired traffic will be fans of this sport. So what content will you have that you know they are definitely interested in.
With these Trending Content for Niche such as “Kobe Bryant (the top athlete of this sport in the US) announced his retirement”, the news was published in all US newspapers a few hours ago. A few hours after the blog You will publish the content of your opinion, discussion on this issue. You will attract a lot of traffic if you know some more ways to push traffic from social networks.
This is just a small example that I gave so you can understand how to apply Hot Trending Content, and now it’s time for us to explore this feature of Buzzsumo.
Full of ideas for creating new Content with “Most Shared Tab”
Next, go back to the homepage. You will by default be taken to the “Most Shared” subtab of the “Content Research” large tab. I’m sure there’s a lot of cool stuff you can get from this section.
The most Shared tab is a feature that filters out Hot Shared Content. Content that in any format (Blog post, Article, Infographic, Media, Video …) gets a lot of interaction. Likes, shares, comments of all kinds. In general. All content is good, popular, interested, and shared by many people on social networks.
Now I will try it right away with a keyword. Type here the keyword “content marketing tips”. (And for each search, there will be a notification of how many searches you have left out of a total of 25 trials).