Top 50+ most effective SEO tools in 2024 that SEOers should use

Top 50+ most effective SEO tools in 2024 that SEOers should use

Many SEO tools are designed with the purpose of making SEO optimization more effective and simpler. The following article will introduce you to the top 51 best webbite SEO tools and software in 2024. These tools can help you track performance and come up with the best SEO solutions.

What is SEO software?

SEO software are applications or tools with features that help SEO people optimize websites and improve rankings on search engines such as Google, Bing, Yahoo, etc.

SEO tools or software may need to be downloaded or used online right on the provider’s website. Based on features, the best SEO software can be divided into the following groups:

  • Competitor analysis tool
  • Keyword research tool
  • Content optimization tool
  • Backlink building tool
  • Website performance testing and analysis tool

SEO tools make SEO optimization easier and more convenient

Additionally, these tools are also classified into three categories based on cost:

  • Free : Users do not have to pay anything to use all the features of the tool.
  • Paid : Users need to pay a certain fee to be able to use the tool.
  • Freemium : A compound word between “free” and “premium” (premium), referring to SEO tools or software that have both free and paid packages. With free packages, features are often limited, so if users want to use full features, they must purchase paid packages.

Why should you use SEO tools?

In today’s era where online competition is fierce, applying SEO techniques is extremely necessary to maintain business visibility. Creating a website is not enough, businesses also need to push their website rankings up so that consumers can see them. Some reasons you should use SEO software as soon as possible are:

Cost savings

With the support of free SEO software, users have the ability to collect information, analyze and evaluate data much more quickly. These tools also help improve website visibility. For example, you can invest in SEO optimization to increase traffic and reduce the cost of paid advertising.

Save time

SEO software saves you time collecting data, and you can even perform automated analysis. Instead of having to manually collect data from multiple sources, these tools show you useful information quickly. Thanks to that, users can focus on complex and demanding tasks.

Improve user experience

SEO not only involves optimizing content for search engines but also creating a better user experience. SEO tools can help you detect errors related to page load speed, mobile compatibility, broken links, and many other issues that affect the user experience on the site. Some tools can even suggest you how to handle these errors effectively.

Compete more effectively

In the online environment, SEO helps you compete more effectively with your competitors. By optimizing your website, you have the opportunity to outperform your competitors in search results. Normally, users will be interested in websites with high rankings because they believe this shows that these are reputable websites.

Top 51 best SEO tools SEOer should know

Currently, there are many free and paid SEO tools and software that you can consider using. Each tool is used for a separate goal, so Miko Tech will classify this group into tools based on their main features.

The best SEO tools check and analyze websites

First, we will learn about the group of tools used for performance testing and website analysis purposes.

  1. Google Analytics

Google Analytics is the best SEO support tool that helps analyze the leading free website provided by Google itself. This tool allows website owners and those responsible for management to monitor and evaluate website performance indicators.

Google Analytics is mainly used to track website performance through data on real-time visits, clicks to specific pages, average time on page, etc.

In addition, viewer data is also compiled. This data includes the geographical area where they access the website, gender, age, number of new users, etc. Based on this information, website owners can know which target groups they should focus on. central approach. Companies can also rely on it to create effective advertising strategies.

  1. Google Search Console

Google Search Console (often referred to as GSC) is an on-page SEO checking tool provided by Google itself for webmasters. This is considered one of Google’s SEO tools . With GSC, users can check the indexing and crawling status of a website. If there are any problems with the website, you will receive notification via email and have them handled.

Additionally, you can evaluate the performance of your on-page content through the Google Search Console overview report. In this section, you can see metrics that indicate page performance including CTR, rankings for specific keywords, impressions, and total clicks over a custom time period. What’s more, you can also filter comparison data between different time frames to see fluctuations in performance.

  1. Google Looker Studio

One of Google’s SEO tools that should not be overlooked is Google Looker Studio (formerly known as Google Data Studio ). This is also a free SEO support software developed by Google. With Looker Studio, you can visualize data and create reports more easily. This tool allows you to aggregate data from various sources and turn that information into easy-to-understand reports in the form of charts, pivot tables, bar diagrams, etc.

One interesting thing about Looker Studio is that you can import data from many different sources, not just Google data. For example, you can import data from a third party such as Facebook Insights, LinkedIn Ads, etc. Additionally, you can also share these reports and give them permission to view or edit.

  1. Google Pagespeed Insights

Google PageSpeed ​​Insights is a free tool from Google that helps you test and evaluate your website’s performance. PageSpeed ​​Insights evaluates website performance on both mobile and desktop versions. From there, you will receive a score based on your website’s loading speed. The higher the score, the faster the website loads and performs well. On the contrary, lower scores indicate that the website has many problems and poor performance.

Google Pagespeed Insights is a tool that helps you improve user experience effectively. Just enter your website URL and the tool will tell you what problems or errors are causing the page to perform poorly. Not only does it focus on website performance on the computer interface, but Google Pagespeed also evaluates the website’s performance on the mobile interface. Issues will be displayed in detail with explanations and suggestions on how to handle them.

  1. Crazy Egg

Crazy Egg is an online website SEO testing tool that allows you to track visitor behavior. You just need to enter the website URL into the search box on the website and the system will display a color chart. This chart will show you which parts of the page viewers click on. Thanks to that, you can know the parts that users are interested in and focus on optimizing those parts.

  1. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a powerful and popular website analysis tool in the SEO field. Developed by Screaming Frog Ltd, this tool helps SEO professionals, online marketers and web developers examine and further analyze the structure of a website.

Screaming Frog SEO Spider SEO testing tool

Screaming Frog SEO Spider scans your entire website for important SEO related errors like titles, keywords, meta tags, URLs, internal and external links, etc. This SEO software works on Windows, macOS and Linux, allowing more users to access the tool from many different operating systems.


SEORCH SEO Check is a free website SEO checker that helps you check for errors that hinder your website’s rankings. With SEORCH, you can analyze your pages and make the necessary changes to give your website a good chance of ranking. The basic tests of this tool include checking titles, meta descriptions, tags, website readability, and even checking image optimization.

  1. SEOptimer

SEOptimer is a free online website SEO testing tool designed to help users check and improve their website’s SEO performance. SEOptimer’s test evaluates websites based on 5 main aspects including: links, Onpage SEO, performance, social media channels, usability. Evaluation results will be displayed in letters and A+ is best. Not only does it state the problem, the tool also explains the problem and suggests a solution.

Seoptimer is also a great choice for checking website standards

  1. SEO Site Checkup

SEO Site Checkup is an effective SEO tool that helps you check and optimize your website to achieve higher rankings on search engines. This tool not only detects technical errors that can negatively affect rankings but also provides solutions to resolve them.

With SEO Site Checkup, you can perform a quick analysis of SEO issues on your website and track weekly SEO metrics. One of the big advantages of SEO Site Checkup is the reporting feature, allowing you to easily track progress and work performed. At the same time, you can also receive notifications as soon as your SEO score fluctuates, helping you capture important changes.

  1. Sitebulb

Sitebulb is a comprehensive SEO analysis tool that helps you identify website problems and sort problems by severity. Each problem is explained in detail with instructions for solving it. Currently, the tool is capable of detecting more than 300 SEO errors of concern and you can visualize the data by displaying them in graphs and tables.

Keyword research SEO tools

Keyword research is an important step in SEO activities to produce quality content that engages your target audience.

  1. Google Keyword Planner

Google Keyword Planner is a free Google SEO software from Google Ads (formerly Google AdWords) designed to help you research and select keywords for online advertising campaigns. This is a powerful tool for SEO experts, online marketers, and people who want to optimize their website content.

Google Keyword Planner helps you search for keywords related to the field of your business. You can search for new keywords or enter existing keywords to find related information. In addition, the tool also provides keyword data such as average search volume per month to help you determine what are the most popular keywords.

  1. Google Trends

Google Trends is a free SEO software from Google that helps you track and analyze the latest content trends. This is an important tool for both marketing professionals, market researchers and anyone interested in changing online trends. Google Trends provides valuable information about the hottest keywords and topics over time in different geographical areas.


Keyword Tool is one of the popular tools for searching keywords. Just enter a keyword and Keyword Tool will give you lots of related long-tail keywords. You can also choose to search for keywords on many different search engines such as Google, Bing, Youtube, etc. The disadvantage of is that the data is very limited if using the Free version. If you need more data and more comprehensive features, you must upgrade to the Pro versions.

  1. SEMrush Keyword Magic Tool

SEMrush Keyword Magic Tool is one of the most famous tools in keyword research. You can view detailed information about a certain keyword and search for related variations to find content that readers are interested in. The SEMrush Keyword Magic Tool helps you get the best keyword list that you can base on to build content for your website.

  1. Answer The Public

Answer The Public is a unique and useful keyword research tool for SEO professionals and online marketers. You just need to enter a keyword in the search box and the tool will generate a list of questions related to the keyword you entered. These questions are what the public is wondering about that topic, and they can help you build content that meets the public’s needs.

  1. Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is an Ahrefs tool that can help you find valuable keywords with detailed information about average traffic and difficulty. With a huge database and support for 171 countries, you can receive thousands of keyword suggestions and the data is always refreshed every month. Not only that, this tool also estimates keyword search volume on 10 different search engines, including Google.

  1. 16. LSI Graph

LSI Graph  (Latent Semantic Indexing) allows you to find keywords that are semantically related to the main keyword. Google now not only scans for keywords but also has the ability to identify content based on related keywords. LSI Graph also supports many different languages, allowing you to research keywords in many fields and locations.

  1. KWFinder

The KWFinder SEO tool will help you easily find long tail keywords with low competition, high monthly search volume, and many other indicators. Long-tail keywords with low difficulty will help you rank high more easily. Not only that, you can also find the hottest keywords over time and build related content to get more traffic.

  1. Ubbersuggest

Want to find keyword and content ideas and improve your website ranking? If so, you should try Ubersuggest – a keyword SEO software developed by Neil Patel, a leading expert in the field of online marketing. Ubersuggest is an SEO tool that helps you find new content ideas, learn about your competitors, and get keyword suggestions for your content.

You can enter a specific keyword or a list of keywords related to your industry and get information about monthly search volume, competition, and other keyword suggestions. Ubersuggest also provides information about current and past search trends so you can better understand how user needs change over time.

Free SEO tools to optimize content

Content is an important factor to help a website reach many people and maintain a sustainable ranking on SERP. The following are the best SEO tools to help optimize website content.

  1. Rank Math

Rank Math is a popular and powerful SEO plugin for the WordPress platform that helps you optimize your website for better performance on search engines. This plugin provides detailed assessments of your content including article length, keyword density, heading tags, and other factors to help your content meet SEO standards.

Rank Math SEO content optimization tool

Rank Math SEO standard article evaluation tool helps evaluate your website on 40 SEO factors: adding titles , meta descriptions, optimizing URLs,… And also automatic image SEO.

  1. Yoast SEO

Yoast SEO is one of the most popular and powerful SEO plugins for WordPress-based websites. Created by the Yoast company, this plugin offers a series of features that help optimize your website content to gain prominence on search engines like Google.

  1. Copyscape

CopyScape is a free SEO software that helps you check the level of duplicate content on your website. How to use Copyscape is quite simple, you just need to enter the URL of your website in the search box and click “Go”. Copyscape will automatically scan your entire website content, then compare it with other websites to identify duplicate content segments.

Copyscape’s results include duplicate content rate, duplicate words, duplicate pages, and a list of URLs containing duplicate content. You can also see details about duplicate content and see which sites copied your content. Furthermore, Copyscape also provides SEO indicators such as Page Power, Internal Links, External Links, Page Size,…

  1. Siteliner

Similar to Copyscape, Siteliner is also a tool that helps you check for duplicate content in your site. You also just need to enter your website’s URL in the search box and wait for the system to scan your website. In addition, Siteliner also has the ability to find broken or inactive links. Broken links can cause bad user experiences and reduce the reputation of the website.

  1. ChatGPT

ChatGPT is an artificial intelligence system developed by OpenAI and has taken social networks by storm recently. With the ability to learn from vast network data, ChatGPT is capable of generating natural text, answering questions, and even giving suggestions or talking to users.

In SEO, ChatGPT can be used to support blogging, social posts, and many other types of documents. It also has the ability to explain a problem and help you write faster. However, ChatGPT’s information is only updated until 2021, so you need to check its accuracy before using.

  1. WordHero

WordHero is a content writing support tool based on artificial intelligence and was launched in 2021. Supporting more than 100 languages, this tool can help you write content quickly on websites and social networks. media or even email. With WordHero, you can save hours researching content and writing articles.

  1. Structured Data Markup Helper

Structured Data Markup Helper is a tool provided by Google to help website owners add structured data to their websites. Structured data helps search engines better understand a website’s content and surface detailed information in search results.

  1. SEO Content Assistant

Thanks to the SEO web Content Assistant software , optimizing content will become very easy. You just need to focus on writing valuable and quality content. Then, the tool will calculate the SEO score and give suggestions on how to improve website content such as keywords, titles, description tags, etc.

  1. Small SEO Tools

Small SEO Tools is a completely free tool for checking SEO standard articles . With an easy-to-use interface and operations, you just need to paste the content you want to check into the tool. Not only does it support plagiarism and grammar checking, you can also use the content translation and paraphrasing features.

  1. Hemingway

Hemingway is a powerful text editor for writing and editing content. This SEO software helps you write content that is easy to read and understand, improve reader engagement, and reduce post-writing editing work. One of Hemingway’s main features is examining sentence structure. The tool will flag sentences that are too long or too complex and help you improve the structure of your content.

SEO support software helps track keyword rankings

Keyword rankings are something that SEOers are extremely interested in because they want the desired keywords to rank high and the website to get more visits. Here is a list of tools to help you track keyword rankings.

  1. Google Rank Checker

The Google Rank Checker tool is only used to check keywords and is a free keyword rank checking tool .

  1. 30. SpinEditor

Spineditor is an SEO tool that can help you check keyword rankings as well as perform plagiarism and article spin checks. You just need to enter into the system a list of keywords whose rankings need to be checked and the system will display the results along with rank changes since the previous check. If you own multiple websites, you can also create separate projects with your own set of keywords and do a quick test.

  1. Ahrefs

Ahrefs has a keyword rank tracking tool called Rank Tracker, which allows you to track your website’s rankings on Google for target keywords. You can enter keywords or import a list of keywords and select regions and devices to monitor. Rank Tracker will provide you with information such as: average rankings, clicks, search volume, traffic volume, keyword difficulty and more.

  1. 32.Serprobot

Serprobot allows you to check the rankings of 5 keywords for free to see if your website is in the Top 100 on Google search results and the Top position if so. At the same time, Serprobot also helps you list the top 10 websites for each keyword for easy reference and optimization.

  1. SEMrush

SEMrush also has a keyword rank tracking tool called Position Tracking, which helps you check your website’s search rankings and discover new ways to get into Google’s top results. You can also enter keywords or import a list of keywords and select regions and devices to monitor. You can also import competitors to analyze ranking differences. 

  1. Rank Checker

Rank Checker is a free SEO software that helps you check keyword rankings on online platforms for website administrators. Whether you are a beginner in the SEO field or an expert, you can use this tool easily.

The best SEO support tool to support Onpage optimization

Optimizing Onpage elements helps your website be rated higher by search engines and enhances user experience. Some tools to support Onpage optimization include:

  1. Schema Creator

Schema Creator is a tool that helps you create structured data based on markup. Structured data helps search engines better understand a website’s content and surface detailed information in search results. Schema Creator allows you to choose a structured data type, enter relevant information, and then generate markup to add to your site.

  1. Robots.txt Generator

Robots.txt Generator is a tool that helps you generate robots.txt files for your website. The robots.txt file is a special text file that search engines read to learn which pages they should scan and which pages they should ignore. Robots.txt can be used to control search engine access to specific parts of a website.

  1. SEOQuake

SEOQuake is a completely free extension integrated on popular search engines such as Google, Bing, etc. SEOQuake helps you evaluate whether your website has optimized Onpage or not such as: internal link, external link, Keyword density,… Besides, SEOQuake also allows you to analyze how your competitors are doing SEO.

  1. Google Web Developer

Google Web Developer is a utility with many extension tools in browsers to help check SEO indicators such as: ALT/URL of each image, position of headings, how to stimulate images,…

  1. XML Sitemaps

XML Sitemaps is an SEO optimization tool used by many people. SML Sitemap is an XML-formatted text file that contains a list of your site’s URLs along with related information. When you enter the website URL into the toolbar, you will receive a link that contains the website structure and helps you better understand the page structure.

  1. Tinypng

TinyPNG is an online service and computer application that compresses digital images with the goal of reducing size while maintaining image quality. This tool is widely used to optimize images for websites and mobile applications, especially when website capacity needs to be optimized to increase page loading speed and reduce bandwidth consumption.

TinyPNG works by applying image compression algorithms without losing too much image quality. As a result, you can significantly reduce image file sizes while still retaining relatively high-definition images. This means you can reduce the size of images on your website without sacrificing the image viewing experience.

  1. Optimizely

Optimizely is a platform that optimizes user experience and increases website conversions. It allows you to create and execute A/B and split tests to determine the best way to improve user experience and optimize conversion goals on your website.

Specifically, Optimizely allows you to change elements on your website such as titles, images, call-to-action buttons, colors, and more to determine how to influence user behavior and optimize results. This helps you better understand how users interact with your site and improve site performance.

  1. SERP Simulator

SERP Simulator (Search Engine Results Page Simulator) is a tool that helps you preview and optimize how your website’s title and description will appear in the search results of search engines like Google. This tool allows you to create and edit site titles and descriptions to display them attractively and optimize your site’s appearance in search results.

Best SEO software to help build backlinks

Backlinks are links pointing to your website. A website with more quality backlinks from other websites will be considered reputable by search engines and prioritized for display on SERP. Here are some tools to help you build backlinks for your website:

  1. CognitiveSEO

CognitiveSEO will quickly detect and warn about abnormal links so you can identify “dirty backlinks” that are harmful to your website and quickly remove them.

  1. SEO Powersuite

SEO PowerSuite provides a comprehensive website SEO audit report. Through the test report, users can easily optimize content to be Google-friendly. SEO PowerSuite can check HTML code for warnings and errors, check HTTP response codes, fix broken links, control internal linking, and fix descriptions or titles.

This best SEO tool also helps optimize page content to avoid too many keywords and focus on important keywords. It also ensures that the website is search engine friendly and ensures that the website can rank on search engines. SEO PowerSuite also has the ability to compare the actual traffic of websites and know what content is most searched for.

  1. Ahrefs’ Backlink Checker

Ahrefs’ Backlink Checker is one of the most powerful and popular SEO tools. Ahrefs allows you to check links to your site, helping you identify links to your site, the quality of each link, and learn about their origin. This tool can help you generate quality link building opportunities from other websites.

  1. Backlink Checker

Backlink Checker is a free tool integrated into Ubersuggest – Neil Patel’s SEO and keyword research tool. This tool allows you to check the quantity and quality of backlinks pointing to your website or your competitors. You can view information like domain score, page score, anchor text, URL rating, dofollow/nofollow and more.

  1. LinkHunter

LinkHunter is a backlink building tool that helps you find relevant websites and track the results of your link building campaign. You can also use LinkHunter to find link building opportunities like guest posts, blog comments, forums, social networks and more.

The best SEO tools support competitor research

Researching your competitors’ strategies can help you figure out what you need to improve and make sound strategic decisions. Some of the best tools to help SEOers research their competitors are:

  1. SpyFu

SpyFu is a keyword search and competitive analysis tool in the field of SEO optimization and paid advertising (PPC – Pay-Per-Click). SpyFu allows you to find information about your competitors’ paid advertising campaigns, the keywords they use, and the ads they have run in the past. This helps you understand your competitors’ advertising strategies and find opportunities to optimize your website.

  1. SimilarWeb

SimilarWeb’s free competitor website analysis tool helps users grasp an overview of the online market, understand more about competitors and analyze data to make strategic decisions. You can use SimilarWeb to identify key competitors and see how their traffic compares to your site.

  1. Majestic

Majestic SEO is an SEO software specialized in analysis and link building. Unlike Ahrefs, SEMrush or Moz Pro, Majestic is not a tool with many integrated functions and only focuses on backlinks. You can use Majestic to view information such as TF, CF , number of backlinks pointing to the website, number of broken links, etc.