Serps Group Buy is considered as one of the mainstream media of Online Marketing campaigns. To better understand the concept of Serps. Common Serps types, the role of SERP in the field of SEO and Marketing. And guide how to optimize Serps most effectively for individuals and businesses. MarketingAI would like to invite you to join us. Check out the article below.
What is Serps?
Serps has the full name of Search Engine Results Pages, which translates to the search engine results page. Serps is simply understood as a collection of Google search results for any user’s query.
The set of Serps returned includes Google advertising results. SEO results, featured citations, location rankings, videos, blogs, etc. These affiliate links will contain a title (meta title) ). A short description of the original content (meta description), and the navigation bar (breadcrumbs).
In which, there are 4 main features of SERP that are most interested in:
Advertising Google Adwords, Google Shopping,…
Organic Results (SEO)
Location Ranking (Local Business)
Normally, SERP results will prioritize showing results from Google ads with 7 positions that will be arranged differently, including 4 positions at the top and 3 positions at the bottom of the page. The remaining positions that are not paid to advertise will be ranked accordingly according to Google’s algorithm.
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What is the important role of the Serps?
SERP is an important factor in ranking search results. Even if you hold the number 1 position in the SEO search results table. It is unlikely to get the most click-through rates. But if you keep the number 1 position in the Serps the click-through rate for search queries will increase rapidly.
Understanding what Serps is and optimizing Serps will help your website rank higher on search engines. Thereby helping to maximize the sales and communication potential of the website. In addition, optimizing the Serps will also contribute to increasing more clicks. It is not necessary for the article on your website to have TOP 1 in SEO results. But it is important that you do how to achieve a high position as well as outstanding optimization to help improve the click rate of users.
At this point, you probably already have your own answer to the question about the role of the Serps, right? If you still want to learn more about SERP, do not miss the following shares.
Common Types of Google Serps
Serps Group Buy results come in a variety of ways, depending on user queries. However, here are the most common types of Google SERPs:
SERP when users search the web
When searching for information through the website, the search engines of Google, Bing, Yahoo… Will return the results that are the links to the original website with results related to the keyword. Usually, the results will be divided into 2 main categories, including organic search results (Organic Search) and paid search results (Paid Search).
Organic search results are returned based on the criteria for evaluating page quality, relevance, and usefulness for user queries, without any outside interference. Paid search results are ads that businesses place on the SERP based on user clicks for a keyword or group of keywords.
SERP when a user queries an image search
Similar to a website, Serps also returns users image search results that contain keywords or synonyms for the keywords the user queries. Keyword relevance will be determined based on the title tag (meta title) and description tag (meta descriptions) of the image. And sometimes the Serpswill use some other non-public algorithms to rank these image search results.
ERP when users query for news
When users search for news, Serps will return results including news on reputable newspapers or websites, related to the keywords that users search. The Serps will rank these results through unpublished algorithms.
Serps for video search queries
Nearly 90% of Serps results for video search queries come from YouTube. When users search for videos, Google often shows 3 featured videos for the results you are looking for in the same row.
No one knows exactly how Google prioritizes results for these videos, but most likely based on Google’s own keyword analysis algorithm.
SERP for shopping search queries
For shopping search queries, the Serps will display the product information with detailed pricing. Google is also now allowing the display of a “Buy” button attached to these results.
However, only some famous e-commerce websites in the world that meet the conditions of SERP such as Ebay, Walmart, Target, etc. are able to display products at the top of search results.
AI has just introduced you to the detailed definition of what Serps is and the common types of Serps. Understanding what Serps is as well as how to optimize Serps is one of the important keys to help rank your website and reach more customers on search engines. Hopefully, the above useful information will help businesses design good SEO websites that show up on top of Google Serps searches.