Now LongtailPro Group Buy is no longer the first choice. It is quite slow and the results are not really accurate. Those of you who want to research competitors can use KWFinder, refer to the tutorial article here.
After reading the article How to research a set of keywords using Keywords Planner, you will have a list of about 100 keywords, we will start researching the top 10 competitors to see if they can compete. compete with them or not.
If the competition is too high, it is best to remove it to find other keywords. The tool to analyze the top 10 competitors is LongtailPro, this is a paid tool, you can pay by month or year, buy here. In this article, I will guide you to analyze the top 10 competitors using LongtailPro.
Below is my LongtailPro 3.0.33 interface. Using LongtailPro is quite simple. You enter keywords in the red circled Quick Add & Analyze and click Add, in the picture above, check the keyword best baby car seat to make a sample for you.
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The specific parameters of LongtailPro that need attention above include.
Title and URL: this is the website title and the URL of the competitor’s website. If the title contains keywords, they are likely to SEO that page with that keyword. When the title contains keywords, it will be bold as shown above.
Keyword Competitiveness: the level of keyword competition, of course, the higher this index, the more competitive the page, the more difficult the keyword.
Page Authority: The competition of that page, note that this is only the competition of the page, not the whole website. Of course, the higher this index, the sweeter it is.
Page links: The total number of links pointing to that page.
JuiceLinks: Indirect links pointing to websites. The stronger JuiceLinks, the stronger the website.
Site Age: The age of the site.
Website classification in the top 10
After understanding the above parameters, you go to analyze which websites are in the top 10. Usually, there are the following types
Forum, youtube, Wikipedia: everyone knows this and doesn’t need to explain what it is.
Q&A: FAQ page.
Affiliate Sites: These are the pages that also make affiliate money with that keyword, it is our direct competitor, need to pay attention.
Authority site: These are sites with aggregated content, often making money with Google Adsense.
Sales site: This site is easy to distinguish, the website only displays products and on the same website has a shopping cart icon.
When analyzing websites, if in the top 10 there are too many Authority sites and sales sites, it is best to immediately remove this keyword. Because the authority sites and sales sites are often very strong, it is difficult to surpass them, if they can be surpassed, it also requires a lot of investment.
If in the top 10 there are many forum pages, youtube Wikipedia and Q&A, this is an easy keyword, the above pages usually have no SEO but it still climbs into the top 10, so why not choose it.
In the top 10, there should only be a maximum of 3 affiliate sites, if there are many, you need to carefully analyze those pages, see how strong and weak, evaluate in more detail, should use more website analysis tools. ahref.
Maybe after filtering with this step. You will remove most of the keywords found in the previous step or maybe all of them, if there are no suitable keywords. You can go back to the search guide step. Key to continue searching for other matching keywords. Make sure that the keyword you choose is the one you like best and best matches the criteria above. Standard keywords determine the success or failure of the job.