Do you know Dien May Xanh? Because Am I Worthy? OFELIA? or some TVCs of Neptune, Bao Xuan, or before that Sorry, I’m just a guy selling Banh gio..vv…It has a formidable influence on MXH, many people mention it, many hashtags, many photo manipulation, many shares… It’s Viral Launch group buy!
What is Viral Launch?
That said, you have roughly understood what Viral Launch group buy is, right? But I will explain in a more understandable way in terms of PR-Marketing slang. Viral marketing is actually a VIRUS! The producer’s task is to put out a media message then VIRAL will act as a Virus spreading that message to the whole community and implanting that message in the memory of the target public!
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Why nedd Viral Launch?
Viral Launch is the fastest way to position a brand! That is the purpose for which the virus is spread – to implant the message in the target public’s memory. In the process, it also implanted the brand identity!
Dien May Xanh – Yellow – Green background, selling televisions, refrigerators, washing machines, air conditioners… Many policies on installment 0 VND. OK, that’s what that TVC implanted in the customer’s memory, following the message “You want to buy a TV, you want to buy a Refrigerator – Go to the green phone”.
So remember, before you create any viral, ask “What message & identity do I want to put in the customer’s memory?”
No matter how many shares the customer is asked does not know what the brand is, is it edible, it is a fail!
Email marketing is also an effective way to spread viral messages
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Advantages & disadvantages of viral
- Advantages: Your products and services will be recognized through words and images from one customer to another. Sometimes the costs you spend little but bring back the unexpected spread.
- Cons: It’s quite difficult to control the message you want to convey. Through each share, image, communication message can be deviated from what we originally envisioned.